How Ready-Mockups for Figma and Photoshop Make Product Marketers’ Jobs Much Easier
In the realm of product marketing, speed and efficiency are essential. Every marketing strategy, from presentations to social media ads, needs a well-planned visualization by the team. However, generating these images from scratch may be time demanding. This is where ready-made Figma and Photoshop mockups, such as those available on the LS Graphics website, come in handy. These templates make life easier for marketers by allowing them to focus on the important responsibilities rather than the time-consuming process of generating designs.
What Types Of Mockups Are There And How To Use Them?
Mockups are ready-made templates that visualize how your product or brand will look in real life. Using the best free mockups, you can quickly create high-quality presentations, promotional materials, and even newsletters. Let’s consider what types of mockups exist and what they can be used for.
Packaging Mockups
Packaging mockups assist marketers picture how a product will appear in the store or in the hands of a customer. These can include mockups of boxes, bags, jars, and bottles. These mockups are frequently used to demonstrate new goods to investors or to test alternate designs in focus groups.
Assume your brand is debuting a new scent. Instead of investing time and money on real samples, a mockup allows you to swiftly generate many bottle designs. This will expedite the approval process and help you to go to market sooner.
Apparel Mockups
Branded apparel is a great way for companies to strengthen their identity and increase consumer loyalty. Mockups for t-shirts, hoodies, caps, and tote bags allow marketers to show how a company logo or advertising message will look on real clothing.
LS Graphics has mockups that will help you quickly create visualizations for branded apparel. This is especially relevant for festivals, corporate events, or marketing campaigns. Using such templates, you can test the design in advance on a team or focus group before ordering production.
Digital Mockups
Digital mockups play an important role in modern marketing campaigns – templates for visualizing web pages, mobile applications and advertising banners. With their help, marketers can see how their product or advertising message will look on a smartphone or computer screen.
If you are launching a new mobile app, a mockup for a smartphone or tablet will help you show its interface in a presentation or on a website. This not only saves time on creating visualizations, but also makes the presentation more professional.
Mockups For Printed Materials
Marketing materials such as business cards, posters, flyers and booklets can also be quickly prepared using ready-made mockups. They allow you to see how your printed materials will look in real life and help you quickly agree on the design with the team or client.
Product marketing campaigns often require showing how business cards, packaging, and point-of-sale posters will look. Print mockups make it easy to visualize these materials without having to wait for them to be physically produced.
Why Do Mockups Make Marketers’ Lives Easier?
Ready-made mockups for Figma and Photoshop have several key advantages that make them an indispensable tool in a product marketer’s arsenal:
They save time. Creating designs from scratch is a long process, especially if you have limited resources. With ready-made mockups, you can quickly adapt a template to the needs of your brand. You no longer need to spend hours creating visualizations from scratch, because the mockup already contains the main design elements – all you have to do is add your graphics and text.
According to Adobe research, using ready-made templates and mockups can reduce the time it takes to create visual materials by 30-40%.
They are of high quality. Even if you are not a designer, you can create professional-looking materials with ready-made mockups. The templates are designed by designers and include all the necessary elements: shadows, reflections and textures. This allows you to create realistic visualizations that can be immediately used in marketing campaigns.
Let’s say you are working on launching a new advertising campaign for product packaging. Using packaging mockups, you can show customers how the product will look on the store shelf, which will make the presentation more convincing.
They are easy to adjust. Mockups are easy to edit and adapt to any needs. Want to change the background color, add a logo or resize the image? All this can be done in a few clicks. In addition, they are suitable for various programs, such as Figma and Photoshop, which makes them accessible to different specialists in the team.
They are free. Many platforms offer free mockups that you can use to create promotional and product materials. This is a great solution for startups and small companies with a limited budget. Such mockups are in no way inferior in quality to paid versions and allow you to create excellent visualizations without unnecessary costs.
Final Say
Ready-made mockups for Figma and Photoshop make the work of product marketers much easier, allowing you to save time and create high-quality materials with minimal effort. They help quickly adapt the design to the needs of the company, test different ideas and professionally present the product to the audience. Regardless of whether you work with packaging, apparel or digital products, mockups provide the flexibility and simplicity that are necessary for a successful marketing campaign.