18 Best SEO Analytics Tools in 2025

From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. Wix SEO Wiz offers beginner-friendly, step-by-step guidance with built-in checklists. WordPress users can rely on Rank Math for a powerful set of features, from schema to internal linking and eCommerce support. ERank helps Etsy sellers uncover keyword trends, track performance, and analyze competitors. Plug In SEO scans Shopify stores for common issues and explains how to fix them quickly.

Google PageSpeed Insights

With this feature-packed tool, you can easily find out what keywords your competitors are ranking for and craft great content around those terms and phrases. The tool, which boasts more than 50,000 users, also returns handy data for each keyword, including the search volume, CPC, and level of competition. Ubersuggest is a simple keyword research tool that scrapes data from Google’s Keyword Planner for keyword ideas based on a keyword you provide. As the name implies, CanIRank helps you determine if you can rank on the first page of search engines for a particular keyword. Screaming Frog’s SEO Spider is a crawler tool that identifies technical issues on your website, such as broken links, duplicate content, missing meta tags, and improper redirects. Google Search Console has become one of the most best SEO tools.

• The interface is built for bulk content management, and the output is often comparable to human-written first drafts for SEO purposes.
• But we found a few that stand out for their use of AI’s ability to process huge amounts of data and generate SEO insights.
• If you are struggling to get more traffic and enhance your website performance, then use these website management tools and in-depth web analysis.
• HubSpot’s SEO tools are integrated with its marketing platform, allowing for seamless optimization alongside other marketing efforts.
• You’ll gain a closer look at how well everything is working together and easily compare analytics like site views and click-through rates.
• Advanced Web Ranking is a great SEO tool for teams tracking many keywords.

Quickly Build SEO Reports with Drag-and-Drop Widgets

Get useful information about the quality and quantity of backlinks pointing to your website, ordered by their importance. Save your backlinks lists, export them in SEO Anomaly different formats and track your backlinks status over time. We provide a set of SEO tools to help you understand your website from a search engine’s perspective.

Depending on your needs and goals, these tools can be helpful for a variety of situations. Along with helping you improve your rankings on the search engine results page (SERPS), SEO tools can help with keyword research and generating content that speaks to your audience. Another free resource that I find invaluable is Google Trends.

Google Analytics is a powerful analytics tool that gives you real-time insight into your website’s performance and visibility in search. It shows what keywords people are searching to land on your site, your bounce rate, and other important metrics for improving your search ranking. WordStream’s Free Keyword Tool provides recommended target words and phrases to incorporate into your SEO strategy.