Meta Tags SEO Guide: How To Use Meta Tags Effectively 2025
Common on-page SEO optimization examples include producing content, writing title tags, and creating internal links. On-Page SEO involves optimizing web page elements to improve search engine rankings and attract organic traffic. For example, if you’re targeting the keyword “best coffee shops,” you’d include this keyword in your page title, meta description, and throughout your content. Some brands prefer to use our content strategy to create their own blogs. Using an in-depth on-page SEO checklist, we’ll create high-quality blogs and web pages that rank and convert.
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Test your video schema implementation using Google’s Rich Result Testing tool to ensure that everything is working as it should be. For longer videos, use clip schema to highlight specific sections in your video that can rank independently in the SERPs. Video structured data tells Google what your videos are about, giving them a better chance of appearing as featured snippets or in the video section of the SERPs. If you’ve already uploaded your video to YouTube, you can have YouTube create the transcript by adding closed captions to your videos. It can also increase the perceived value of your content, and attract backlinks. If you follow traditional image SEO techniques, there is a huge chance you are stripping your images of EXIF data.
- To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title.
- You can read more about the effect site responsiveness has on search results here.
- A clear call-to-action button, such as “add to cart” or “proceed to checkout” will ensure that they follow through with a purchase.
- These enhanced descriptions, known as rich snippets, are a result of a website using schema markup.
When anyone clicks on your hyperlinked byline, they’ll be taken to a page listing all your articles. You have the option to add a longer bio that will appear there. This conveys that content based on personal experience is no less important than those created by individuals with formal expertise. In the WordPress editor, when you click on an image a field will appear at right, labeled “ALTERNATIVE TEXT.” Simply add a short description of the image.
Schema markup can yield rich snippets in SERPs, which display extra information (e.g., star ratings, event dates). They improve user experience and can build trust with your audience. Google recommends adding links to authoritative external sources to provide value. This tells search engines and users that the page we’re linking to is about on-page SEO. The free account allows you to crawl up to 100 pages, ensuring your site is optimized for search engines and users alike.
Solving key challenges for businesses
That’s why Google takes load times into account when ranking pages in search results, and why we include page speed optimization with our on-page SEO services. When it comes to on-page SEO, keywords play a critical role in improving your online visibility. On-page SEO (also called on-site SEO) is the practice of optimizing webpages to rank higher on search engines. It includes optimizations to visible content and the HTML source code. If you SEO Anomaly want to improve your search engine rankings in 2025, you need to get backlinks. On-page SEO is a term that covers numerous strategies applied on a web page to improve its ranking within search engine results.
And, of course, always aim to create high-quality content that provides value to your readers. External links help search engines understand the broader web and how your content fits it. However, it’s important to link only to high-quality, relevant sources. Too many external links or links to irrelevant sites can harm your SEO efforts.
