4 Best SEO Reporting Tools in 2025 Free & Paid Options

That said, you’re going to have to put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your product descriptions, and taking what you’ve learned from these SEO tools, and making adjustments. Check out this SEO checklist to make sure you’ve got all your bases covered. If you’re on a budget, most of these tools have free features or trials you can play around with. Screaming Frog is considered one of the best SEO tools online by experts. They love how much time they save by having this tool analyze your website super fast to perform site audits.

AdRoll tops our list of e-commerce SEO tools for advertising, aiding brands in revenue growth and time-saving efficiency. Seamlessly integrating web ads, social ads, and email campaigns, this tool maximizes marketing impact, powered by its advanced machine learning for real-time data analysis. Similarweb is another go-to platform for ecommerce competitor analysis, providing 360-degree insights into market trends and consumer behavior. This tool equips merchants with features like competitor analysis and market trend insights, empowering you to uncover growth opportunities and make informed strategic decisions.

Backlink Checker

If you’ve ever set your foot in SEO, there is a very high probability that you must’ve come across Ahrefs. It is a comprehensive SEO tool that comes with various features, including Site Explorer, Keywords Explorer, Site Audit, Content Explorer, etc. Over time, Semrush has added a few more tools to its offerings, including a writer marketplace, a toolset for agencies, and even a white-glove service for PR agencies. As your business expands and your SEO goals evolve, you may find the need to invest in a paid SEO tool. Fortunately, many free SEO platforms allow you to seamlessly upgrade to a plan with a set monthly fee. At some point in time, you’ll likely have questions or require assistance with the free SEO software you choose.

Access Unlimited Envato Elements

If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly. Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually. But that soon becomes overwhelming and raises the risk of the reports being inaccurate. Fortunately, you can use SEO software to save hours of effort and generate accurate reports at a click. Most reputable SEO software for agencies offers free trials or money-back guarantees. Use these periods ruthlessly—set up real client accounts, run actual reports, and get your team’s honest feedback.

Think of SEO tools as your digital magnifying glass and toolkit for your website. They’re not just about providing numbers and graphs; they’re about offering insights and strategies to enhance your website’s visibility and performance. A free version of Screaming Frog lets you crawl up to 500 URLs. The paid plan costs $249 per year and adds functionality like audit scheduling and a near-duplicate content checker.

• The interface is refreshingly clean—no more getting lost in a maze of complicated charts and graphs.
• Founded by Rand Fishkin (the guy with the mustache from all those Whiteboard Friday videos), Moz has stuck to its educational roots.
• Starting with affordable options helps you understand which SEO activities work best for your specific business before investing in more expensive tools.
• Another key feature is the ability to submit and test sitemaps.
• If there are any paid features that they feel like they’re missing out on, I can confirm that there are other free SEO tools out there to help fill in the gaps.
• Mastering SEO optimization can be hard, especially if you’re just starting out.

I especially like that your analysis comes with tips for improving each SEO element. However, they don’t penalize you for including structured data they SEO Anomaly don’t use. Check out their rich results page to learn more about the schema types you can implement on your website. SaleHoo shines with its intuitive interface, stellar support, and seamless Shopify integration. Users laud its effective product filtering, speeding up the search for lucrative opportunities. Clients commend Criteo’s AI-driven approach, ensuring superior campaign performance and dynamic ad personalization.

Google Analytics and Google Search Console are both world class and I consider them both required tools in day-to-day SEO operations. But I’ve come to realize that real SEO experts are only using a handful of reliable SEO solutions with accurate data. Most of these tools come with a free trial, so you can test them before making your final decision.